The craze regarding Rebecca Black’s self-published music video Friday is sort of old news at this point, but since I live in a perpetual time-warp, I figured it would be OK to write about it.
When it was first published online, everyone was talking about it, and not in a good way. People were jeering at the shittiness of her singing, the ridiculously mundane lyrics, and the general ineptitude of the whole thing. I don’t disagree. I mean, she isn’t a good singer, the lyrics are terrible, and it was largely a rather lame affair. Although, the general naivete of the song itself was paradoxically refreshing.
However, I will give her this: the production quality was actually good. For a self-produced music video, the thing looked professional. It had nice film quality, good audio quality, and looked as if they had put some thought into the lighting, production, staging, special effects, etc. Plus, she managed to find a semi-legit rapper to be featured. Overall, Rebecca’s Black’s music video is 1000 times better than your own shitty YouTube audition tape featuring you crooning along with your out of tune acoustic guitar.
When people first heard her song online they said, “LOL THIS SONG SUCKS THIS GIRL IS STUPID LOL!” But if they had heard the exact same song on the radio they would have said, “LOL HOLY SHIT THIS SONG ROCKS! I NEED TO GO BUY THE SINGLE, DOWNLOAD THE ITUNES VERSION, BUY THE FULL ALBUM, AND IMPORT THE BOOTLEG VERSION FROM JAPAN! I LOVE REBECCA BLACK LOL!” When people hear independent music on the internet, they are immediately critical. But when they hear it on the radio, they automatically give it a ton of credit it may not deserve just because it’s on the radio, and therefore “popular.”